Health, Hope & Hip-Hop

We Care for the Culture Tour
2–3× Higher myeloma rate in Black Americans
5 Major cities on the tour
1 in 5 U.S. myeloma patients is Black
FREE Open to the community
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What Is Multiple
Myeloma?

Before you can fight something, you have to understand it. Here's what myeloma actually is — no medical degree required.

Learn More at an Event
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Start With Your Blood

Your blood does more than just flow through your body — it protects you. Inside your blood are special cells called plasma cells. Their job is to produce antibodies that fight off infections and keep you healthy. Think of plasma cells as your body's defense team.

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When Those Cells Go Wrong

In multiple myeloma, some plasma cells mutate — they go rogue. Instead of protecting you, they start multiplying out of control, crowding out healthy blood cells and flooding your body with an abnormal protein that damages your organs. Those rogue cells live in your bone marrow — the soft, spongy center of your bones — and they slowly take over.

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What It Does to Your Body

Because myeloma attacks from the inside of your bones, it can cause a range of problems that often get mistaken for everyday aging or other conditions — which is exactly why it goes undetected for so long, especially in our communities.

Bone pain (back, ribs, hips) Extreme fatigue Frequent infections Unexplained weight loss Kidney problems Numbness in legs or feet Anemia Bones that break easily
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There Is No Cure — But There Is Hope

Multiple myeloma currently has no cure. But the good news? Treatment has come a long way. With early detection, people are living longer, fuller lives. Therapies like chemotherapy, stem cell transplants, and targeted drugs can slow the disease significantly — especially when it's caught early. The earlier the conversation starts, the better the outcome.

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Why Our Community Needs to Know This

Multiple myeloma is the most common blood cancer in Black Americans — and Black people develop it at more than twice the rate of white Americans, often 5 to 10 years younger. But because symptoms can be subtle and easy to dismiss, too many people don't find out until the disease has already progressed. Knowledge is the first treatment.

The Culture Demands Better

Mic Check Myeloma: We Care for the Culture is a Take It Personal Campaign activation that brings together Hip-Hop culture, trusted medical expertise, real patient voices, and community conversation to raise multiple myeloma awareness, encourage earlier detection, and strengthen engagement in care.

Each stop is an immersive four-hour experience featuring a networking reception, live DJ, food, community vendors, a 90-minute moderated panel discussion, and a post-program meet-and-greet with panelists and partners — developed in partnership with the International Myeloma Foundation (IMF).

Research documents more than twice the incidence rate of multiple myeloma among Black Americans compared to white Americans — 15.9 vs. 7.5 cases per 100,000 — alongside lower rates of clinical trial participation and delayed diagnoses. These are the facts that drive our mission.
5–10 yrs
Research shows Black patients are diagnosed with multiple myeloma 5 to 10 years earlier on average — making early awareness and education especially critical and urgent for all communities.
Equal.
Research shows that when patients receive timely, appropriate care, outcomes are equal to — or better than — those who receive delayed care. Early awareness and education are the keys to closing that gap.

Coming to
Your City

Get Notified
👇 Click on a city for more details and to register
Philadelphia
Pennsylvania
Sept 12, 2026
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Atlanta
Georgia
Sept 19, 2026
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Chicago
Illinois
Oct 24, 2026
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Houston
Texas
Date · TBA
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Los Angeles
California
Date · TBA
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A 4-Hour Experience
Built for the Culture

Every event is carefully designed as three connected moments — community, conversation, and connection. With live music, vendors, food, and real dialogue, this is health like you've never experienced it.

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Hour 1
Pre-Event Reception
Live DJ spinning hip-hop & R&B. Community vendors. Food service. Networking in a relaxed, welcoming atmosphere designed to build trust before the conversation begins.
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1.5 Hrs
Main Program & Panel
A live moderated panel featuring clinicians, survivors, and advocates. Honest, open dialogue about myeloma, early detection, and navigating care — moderated by your city's urban radio voice.
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Hour 1
Meet & Greet
Connect directly with panelists, medical experts, and fellow community members. Ask questions, share stories, and leave with real resources and real relationships.
~4 Hrs
Total Event
Including buffer time between segments. A full, immersive community experience from start to finish — with purpose woven into every moment.

The Panel Lineup

A concert lineup. A movement roster. A purpose-driven cypher. Six voices — each with a role, a lane, and a reason to be in this room.

Nicole Duncan-Smith
Dr. Joe
Dr. Joseph Mikhael
The Scientist · The Strategist · The Global Voice of Precision
Dr. Joe doesn't just study myeloma — he shapes how the world responds to it. A Professor at TGen/City of Hope, Director of Myeloma Research at HonorHealth, and Medical Advisor to the International Myeloma Foundation, he brings over 200 peer-reviewed publications and decades of clinical trials to the stage. As Chair of the DEI Council at TGen, his mission goes beyond treatment — it's about making sure the right people get access to the right care. When the science is this sharp and the heart is this big, every word lands like a prescription for change.
"When Dr. Joe speaks, it's not just medicine — it's strategy, it's access, it's change."
Medical Expert
Nicole Duncan-Smith
The Culture Keeper
Nicole Duncan-Smith
The Minister · The Journalist · The Hip-Hop Health Architect
From West Philly to the pages of VIBE, The Source, BET.com, and OprahDaily — Rev. Nikki has spent decades at the intersection of culture, faith, and truth-telling. Now Special Assistant to the CEO of The Hip Hop Museum, she's been shaping the culture from the inside for years. Diagnosed with multiple myeloma in May 2022, she didn't step back — she stepped up, adding survivor to a résumé that already reads like a movement. A minister, author, and cultural architect, she brings the kind of credibility the streets and the sanctuary both respect.
"She doesn't just tell stories — she transforms them into purpose, pushing communities to take their health personally."
Survivor · Advocate
Oya Gilbert​
The Transformer
Oya Gilbert
The Founder · The Advocate · The One Who Turned Pain Into Power
Nearly two years of misdiagnoses. A December 2017 diagnosis. A stem cell transplant. Daily therapy. And through all of it — a movement. As Founder & CEO of the Health, Hope & Hip-Hop Foundation, Oya Gilbert transformed his myeloma journey into a national force for health equity. A published author in peer-reviewed research, a witness before Congress, and a Blood Cancer Hero honoree — he operates at every level from the lab to the legislature. And he does it all as a hip-hop artist who knows that culture is the most powerful healthcare delivery system in the community.
"This isn't theory for him — it's life. And every time he speaks, he's speaking for the ones still trying to be heard."
Founder · Patient Advocate
Bryon Daily​
The Connector
Bryon Daily
The Survivor · The Strategist · The Bridge Builder
Diagnosed with multiple myeloma in early 2018, Bryon Daily didn't just fight back — he leaned all the way in. After months of chemotherapy and an autologous bone marrow transplant, he turned his survival into a strategy. As National Community Outreach Manager for Blood Cancer United's Community Link program, he oversees patient and community outreach across 16 cities nationwide — building the kind of strategic partnerships that get resources into the hands of people who actually need them, especially in communities hit hardest by healthcare disparities.
"He's lived it, navigated it, and now shows others how to move through it. That's not advocacy — that's ministry."
Survivor · Advocate
The Local Voice
City Care Partner
Ground-Level Truth · Each City, Each Stop
A local care partner, practitioner, or community member connected to myeloma from each host city. Every stop is rooted in that city's real experience — because the conversation doesn't land the same without someone who's been in that community, on those streets, in those clinics.
"Local knowledge. National mission."
City Specific
The Voice They Trust
Urban Radio Moderator
Cultural Connector · Community Amplifier
A trusted radio personality from each city's urban station, serving as moderator and cultural bridge. This is the voice people already have in their ears — now bringing them into the room where the real conversation is happening. The link between the panel and the people.
"The bridge between the medical world and the community that needs to hear this message."
City Specific

Take It Personal

Mic Check Myeloma is part of our broader "Take It Personal" national campaign — a movement that reframes health as something we must all take ownership of, especially in communities where disparities continue to persist.

Because health isn't just clinical. It's cultural. It's personal. And it starts with knowing the signs.

Join the Movement

Know the Signs of Myeloma

  • Persistent bone pain, especially in the back or ribs
  • Unexplained and extreme fatigue or weakness
  • Frequent infections or a weakened immune system
  • Sudden or unexpected weight loss
  • Numbness or weakness in the legs
  • Frequent urination or excessive thirst
  • Nausea, constipation, or loss of appetite
  • Family history of blood cancers

If you or someone you love is experiencing these symptoms, speak to a healthcare provider. Early detection can make a life-changing difference.

National Partners & Supporters
International Myeloma Foundation
Blood Cancer United

Reserve Your
Spot

This is a free community event. Register to receive updates for your city, be first to know when dates drop, and be part of a movement that's changing the culture around health.

Mic Check Myeloma — Main Registration

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Interested in a Free Screening?

We're exploring the possibility of offering free on-site myeloma screenings at this event. Would you be interested in participating?

Your info is never shared or sold. We'll only contact you about tour updates.

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