Health, Hope & Hip-Hop

Take It Personal National Awareness Campaign
Presents
We Care for the Culture Tour
2–3× Higher myeloma rate in Black Americans
5 Major cities on the tour
1 in 5 U.S. myeloma patients is Black
FREE Open to the community
Scroll

What Is Multiple
Myeloma?

Before you can fight something, you have to understand it. Here's what myeloma actually is — no medical degree required.

Learn More at an Event
🩸

Start With Your Blood

Your blood does more than just flow through your body — it protects you. Inside your blood are special cells called plasma cells. Their job is to produce antibodies that fight off infections and keep you healthy. Think of plasma cells as your body's defense team.

⚠️

When Those Cells Go Wrong

In multiple myeloma, some plasma cells mutate — they go rogue. Instead of protecting you, they start multiplying out of control, crowding out healthy blood cells and flooding your body with an abnormal protein that damages your organs. Those rogue cells live in your bone marrow — the soft, spongy center of your bones — and they slowly take over.

🦴

What It Does to Your Body

Because myeloma attacks from the inside of your bones, it can cause a range of problems that often get mistaken for everyday aging or other conditions — which is exactly why it goes undetected for so long, especially in our communities.

Bone pain (back, ribs, hips) Extreme fatigue Frequent infections Unexplained weight loss Kidney problems Numbness in legs or feet Anemia Bones that break easily
💊

There Is No Cure — But There Is Hope

Multiple myeloma currently has no cure. But the good news? Treatment has come a long way. With early detection, people are living longer, fuller lives. Therapies like chemotherapy, stem cell transplants, and targeted drugs can slow the disease significantly — especially when it's caught early. The earlier the conversation starts, the better the outcome.

📊

Why Our Community Needs to Know This

Multiple myeloma is the most common blood cancer in Black Americans — and Black people develop it at more than twice the rate of white Americans, often 5 to 10 years younger. But because symptoms can be subtle and easy to dismiss, too many people don't find out until the disease has already progressed. Knowledge is the first treatment.

The Culture Demands Better

Mic Check Myeloma: We Care for the Culture is a Take It Personal Campaign activation that blends hip-hop culture, trusted medical expertise, patient testimony, and community dialogue to increase multiple myeloma awareness, support earlier detection, and improve engagement in care in Black and underserved communities.

Each stop is a four-hour experience featuring a networking reception, live DJ, food, vendors, a 90-minute moderated panel, and a post-program meet-and-greet — developed in partnership with the International Myeloma Foundation (IMF).

Black Americans face more than twice the incidence rate of multiple myeloma compared to white Americans — 15.9 vs. 7.5 cases per 100,000 — yet remain underrepresented in clinical trials and often face delayed diagnoses.
5–10 yrs
Black patients are diagnosed with multiple myeloma 5 to 10 years earlier than white patients on average — making early awareness within our communities especially critical and urgent.
Equal.
Research shows that when Black patients receive timely, appropriate care, they achieve outcomes equal to — or better than — their counterparts. Awareness and access are the missing pieces.

Coming to
Your City

Get Notified
Philadelphia
Pennsylvania
Sept 12, 2026
View Details →
Atlanta
Georgia
Sept 19, 2026
View Details →
Chicago
Illinois
Oct 24, 2026
View Details →
Houston
Texas
Date · TBA
View Details →
Los Angeles
California
Date · TBA
View Details →

A 4-Hour Experience
Built for the Culture

Every event is carefully designed as three connected moments — community, conversation, and connection. With live music, vendors, food, and real dialogue, this is health like you've never experienced it.

🎵
Hour 1
Pre-Event Reception
Live DJ spinning hip-hop & R&B. Community vendors. Food service. Networking in a relaxed, welcoming atmosphere designed to build trust before the conversation begins.
🎤
1.5 Hrs
Main Program & Panel
A live moderated panel featuring clinicians, survivors, and advocates. Honest, open dialogue about myeloma, early detection, and navigating care — moderated by your city's urban radio voice.
🤝
Hour 1
Meet & Greet
Connect directly with panelists, medical experts, and fellow community members. Ask questions, share stories, and leave with real resources and real relationships.
~4 Hrs
Total Event
Including buffer time between segments. A full, immersive community experience from start to finish — with purpose woven into every moment.

The Panel Lineup

A concert lineup. A movement roster. A purpose-driven cypher. Six voices — each with a role, a lane, and a reason to be in this room.

J Photo
TBA
Dr. Joe
Dr. Joseph Mikhael
The Architect · The Scientist · The Voice of Precision
From the labs to the global stage, Dr. Joe isn't just studying myeloma — he's reshaping how the world fights it. A globally recognized hematologist, former Chief Medical Officer of the International Myeloma Foundation, and a leader behind groundbreaking initiatives addressing disparities in Black communities. With over 150 peer-reviewed publications, his delivery is sharp, his message is clear, and his mission is equity.
"When Dr. Joe speaks, it's not just medicine — it's strategy, it's access, it's change."
Medical Expert
Nicole Duncan-Smith
The Culture Keeper
Nicole Duncan-Smith
The Storyteller · The Bridge Between Faith, Media & Movement
A journalist, minister, and hip-hop cultural architect, Nicole has spent decades amplifying voices that matter — from BET to TheGrio to the Hip Hop Museum. Founder of International Hip Hop Health Day and a cancer survivor herself, she blends faith, culture, and advocacy into a message that hits both the spirit and the streets.
"She doesn't just tell stories — she transforms them into purpose, pushing communities to take their health personally."
Survivor · Advocate
Oya Gilbert​
The Transformer
Oya Gilbert
The Voice of the People · The Movement Builder · The One Who Turned Pain Into Power
Diagnosed in 2017 after years of being unheard and misdiagnosed, Oya flipped his story into a movement — building the Health, Hope & Hip-Hop Foundation and using culture as a catalyst for health equity. A hip-hop artist, podcaster, and national advocate standing at the intersection of lived experience and leadership.
"This isn't theory for him — it's life. And every time he speaks, he's speaking for the ones still trying to be heard."
Founder · Patient Advocate
Bryon Daily​
The Connector
Bryon Daily
The Survivor · The Community Strategist
From the basketball court to the frontlines of advocacy, Bryon's journey with multiple myeloma — diagnosed in 2018 — turned him into a force for community impact. A national voice through Blood Cancer United and Myeloma Link, he's building bridges between underserved communities and the resources, education, and care that can change outcomes.
"Bryon brings the grounded, real-world perspective — the voice of someone who's lived it, navigated it, and now shows others how to move through it."
Survivor · Advocate
The Local Voice
City Care Partner
Ground-Level Truth · Each City, Each Stop
A local care partner, practitioner, or community member connected to myeloma from each host city. Every stop is rooted in that city's real experience — because the conversation doesn't land the same without someone who's been in that community, on those streets, in those clinics.
"Local knowledge. National mission."
City Specific
The Voice They Trust
Urban Radio Moderator
Cultural Connector · Community Amplifier
A trusted radio personality from each city's urban station, serving as moderator and cultural bridge. This is the voice people already have in their ears — now bringing them into the room where the real conversation is happening. The link between the panel and the people.
"The bridge between the medical world and the community that needs to hear this message."
City Specific

Take It Personal

Mic Check Myeloma is part of our broader "Take It Personal" national campaign — a movement that reframes health as something we must all take ownership of, especially in communities where disparities continue to persist.

Because health isn't just clinical. It's cultural. It's personal. And it starts with knowing the signs.

Join the Movement

Know the Signs of Myeloma

  • Persistent bone pain, especially in the back or ribs
  • Unexplained and extreme fatigue or weakness
  • Frequent infections or a weakened immune system
  • Sudden or unexpected weight loss
  • Numbness or weakness in the legs
  • Frequent urination or excessive thirst
  • Nausea, constipation, or loss of appetite
  • Family history of blood cancers

If you or someone you love is experiencing these symptoms, speak to a healthcare provider. Early detection can make a life-changing difference.

National Partners & Supporters
International Myeloma Foundation
Blood Cancer United

Reserve Your
Spot

This is a free community event. Register to receive updates for your city, be first to know when dates drop, and be part of a movement that's changing the culture around health.

Mic Check Myeloma — Main Registration

🩺
Interested in a Free Screening?

We're exploring the possibility of offering free on-site myeloma screenings at this event. Would you be interested in participating?

Your info is never shared or sold. We'll only contact you about tour updates.