MISSION DRIVEN

Our Why

Black Americans carry a disproportionate cancer burden, including the highest mortality rates from most cancers, and slowest time to diagnosis of any other race.

Not only are Black Americans 41% more likely to die from cancer, they top the charts in heart disease, diabetes, and obesity too.  

Low health literacy is a big part of the problem.

We're bringing health literacy to the streets

Black Americans need to be empowered with effective health literacy so they can seek the healthcare access and timely intervention they need and deserve.

We aim to educate people in their local communities, with voices they know and trust.

We're eliminating road blocks and barriers to success

Healthcare disparities like lack of insurance, limited access, historical injustices, and implicit racial bias keep many People of Color from seeking essential or even basic medical care.

We're fostering prevention and self-advocacy

We must engage Communities of Color at the grass roots level, and establish collaborative partnerships that will drive health literacy and create lasting change.

Black people of all ages

THE SOLUTION

Hit the Streets

We’re gearing up to launch a series of block parties in some of America’s largest urban communities and harness the power of hip-hop music and its culture to empower people to seek and receive the healthcare they need and deserve.

Together with community partners, the Health, Hope & Hip-Hop Foundation is creating a model to educate and inspire Black Americans in their neighborhoods with a goal of creating measurable and lasting change.

OUR PROGRAMS

Powered by Hip-Hop

Health, Hope & Hip-Hop

LOCAL BLOCK PARTIES

Urban street parties in underserved communities that combine hip-hop culture with trusted experts to empower health literacy

PODCAST SERIES

A series for survivors featuring Grand G and special guests, who've all been touched by serious illness and perservered

Betterment Productions Logo

PRODUCTION COMPANY

A vehicle to produce and distribute hip-hop collaborations featuring legends and up-and-coming local artists

HOW YOU CAN HELP

Join the Party

GIVE

Donate Now

Help us to bring essential health literacy programs and resources to communities in need.

VOLUNTEER

Get Involved

Join a Street team in your community and make a difference in your own backyard.

FUND

Partner with Us

Fund our initiatives by providing a grant or sponsoring a program that aligns with your company’s goals.

VIDEOS

Spittin' Rhymes

Playlist

6 Videos

We are grateful to our homies for supporting our mission and vision

✨ TICKETS ARE LIVE ✨
The 2nd Annual Hip Hope Ball is officially on.

📅 March 14, 2026
📍 The Queen | Wilmington, DE

An elevated night where hip-hop culture meets purpose — bringing together community, leaders, and change-makers for an unforgettable experience.

🎟️ Early Bird tickets for the Golden Era Experience are available now

👑 This is the best ticket — early entry, Meet & Greet Mixer, seated dinner, live performances, and afterparty vibes.

👀 Headliner announcement coming soon…

Secure your seat now 👇
Ticket 🔗 in bio

Dress code: Golden Era Attire or Upscale with Golden Era accents

#HipHopeBall #HipHopeBallDE26 #GoldenEra #HipHopCulture #IgniteChange

✨ TICKETS ARE LIVE ✨
The 2nd Annual Hip Hope Ball is officially on.

📅 March 14, 2026
📍 The Queen | Wilmington, DE

An elevated night where hip-hop culture meets purpose — bringing together community, leaders, and change-makers for an unforgettable experience.

🎟️ Early Bird tickets for the Golden Era Experience are available now

👑 This is the best ticket — early entry, Meet & Greet Mixer, seated dinner, live performances, and afterparty vibes.

👀 Headliner announcement coming soon…

Secure your seat now 👇
Ticket 🔗 in bio

Dress code: Golden Era Attire or Upscale with Golden Era accents

#HipHopeBall #HipHopeBallDE26 #GoldenEra #HipHopCulture #IgniteChange
...

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“She went to the chiropractor. Physical therapy. The ER. And then… she couldn’t walk.”

In this clip, Chad shares the early days of his wife’s undiagnosed multiple myeloma — how back pain turned into paralysis, and how something serious hid in plain sight for far too long.

This one’s for the families still searching for answers. Keep asking questions. Keep pushing. Your voice matters.

🎙️ From the episode: “Men, Myeloma, and the Weight of Pain: A Patient and Care Partner Speak” 
👥 Host: Oya Gilbert | Guest: Chad Moore

#healthhopehiphop #hiphopehooray #Caregivers #MultipleMyeloma

“She went to the chiropractor. Physical therapy. The ER. And then… she couldn’t walk.”

In this clip, Chad shares the early days of his wife’s undiagnosed multiple myeloma — how back pain turned into paralysis, and how something serious hid in plain sight for far too long.

This one’s for the families still searching for answers. Keep asking questions. Keep pushing. Your voice matters.

🎙️ From the episode: “Men, Myeloma, and the Weight of Pain: A Patient and Care Partner Speak”
👥 Host: Oya Gilbert | Guest: Chad Moore

#healthhopehiphop #hiphopehooray #Caregivers #MultipleMyeloma
...

7 1
✨ Happy New Year from Health, Hope & Hip-Hop Foundation (HH&HH)! ✨

As we enter this new year, we’re energized and committed to advancing health equity, hope, and healing through culture. Thank you to our community, partners, and advocates for standing with us.

Here’s to empowered voices, healthier futures, and meaningful change—together.

Happy New Year!

✨ Happy New Year from Health, Hope & Hip-Hop Foundation (HH&HH)! ✨

As we enter this new year, we’re energized and committed to advancing health equity, hope, and healing through culture. Thank you to our community, partners, and advocates for standing with us.

Here’s to empowered voices, healthier futures, and meaningful change—together.

Happy New Year!
...

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“Sometimes the caregivers look worse than the patients.” — a myeloma doctor to Richard
​
In this clip, Richard — now a multiple myeloma patient — shares how a doctor’s comment hit home after he spent four years caring for a partner with breast cancer. He knows the toll caregiving takes when you’re doing everything you can, yet so much remains out of your control. Chad, a Marine and care partner for his wife, responds by honoring the strength and resilience of the multiple myeloma community, calling their stories of survival and thriving “amazing.”
​
This one is for:

• The spouses staying up through long nights

• The partners advocating in every appointment

• The friends and family holding it together when things feel out of control
​
You are seen. You are appreciated. You are part of the fight.
​
🎙️ Clip from: “Men, Myeloma, and the Weight of Pain: A Patient and Care Partner Speak”

💜 Tag a caregiver who deserves their flowers today.
​
#healthhopehiphop #hiphopehooray #Caregivers #MultipleMyeloma

“Sometimes the caregivers look worse than the patients.” — a myeloma doctor to Richard

In this clip, Richard — now a multiple myeloma patient — shares how a doctor’s comment hit home after he spent four years caring for a partner with breast cancer. He knows the toll caregiving takes when you’re doing everything you can, yet so much remains out of your control. Chad, a Marine and care partner for his wife, responds by honoring the strength and resilience of the multiple myeloma community, calling their stories of survival and thriving “amazing.”

This one is for:

• The spouses staying up through long nights

• The partners advocating in every appointment

• The friends and family holding it together when things feel out of control

You are seen. You are appreciated. You are part of the fight.

🎙️ Clip from: “Men, Myeloma, and the Weight of Pain: A Patient and Care Partner Speak”

💜 Tag a caregiver who deserves their flowers today.

#healthhopehiphop #hiphopehooray #Caregivers #MultipleMyeloma
...

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🎄✨ Peace, Love, & Health This Holiday Season ✨🎄

Wishing you and your loved ones a joyful Christmas filled with hope, healing, and harmony. Thank you for rocking with the Health, Hope & Hip-Hop Foundation and helping us turn culture into change all year long. 🎧❤️

Here’s to more impact, more conversations, and more community in the year ahead.

#MerryChristmas #HealthHopeHipHop #HipHopForChange #SeasonOfHope

🎄✨ Peace, Love, & Health This Holiday Season ✨🎄

Wishing you and your loved ones a joyful Christmas filled with hope, healing, and harmony. Thank you for rocking with the Health, Hope & Hip-Hop Foundation and helping us turn culture into change all year long. 🎧❤️

Here’s to more impact, more conversations, and more community in the year ahead.

#MerryChristmas #HealthHopeHipHop #HipHopForChange #SeasonOfHope
...

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CLIP DROP 🎙️

This moment hits hard.

In this clip, Gary Lambert takes us back to life before his multiple myeloma diagnosis — running races, cycling, working for the City of Philadelphia — until “regular” back and hip pain slowly took everything from him.

What started as something easy to dismiss…
Turned into a cane.
Then a walker.
Then a cancer diagnosis.

This is why we talk about listening to your body and not ignoring pain that doesn’t go away.

🎧 Full episode:
“Stackin’ Moments with Myeloma: Trust the Process — Gary Lambert & Dr. Blue on CAR-T, Trials & Real Teamwork”
🔗 https://youtu.be/fAzPYigSeb4

#HipHopeHooray #HealthHopeHipHop #MenTalkinHealth #MultipleMyeloma #PatientStories #Men

CLIP DROP 🎙️

This moment hits hard.

In this clip, Gary Lambert takes us back to life before his multiple myeloma diagnosis — running races, cycling, working for the City of Philadelphia — until “regular” back and hip pain slowly took everything from him.

What started as something easy to dismiss…
Turned into a cane.
Then a walker.
Then a cancer diagnosis.

This is why we talk about listening to your body and not ignoring pain that doesn’t go away.

🎧 Full episode:
“Stackin’ Moments with Myeloma: Trust the Process — Gary Lambert & Dr. Blue on CAR-T, Trials & Real Teamwork”
🔗 https://youtu.be/fAzPYigSeb4

#HipHopeHooray #HealthHopeHipHop #MenTalkinHealth #MultipleMyeloma #PatientStories #Men
...

18 1
🔥 The Hip Hope Ball is BACK! 🔥
🗓️ Save the Date – 2026
A Celebration to Ignite Change

Last year brought the culture and the message — @phillyfreeway, @therulernyc, and powerful insight from healthcare leaders like Dr. Joseph Mikhael (@jrmikhael)— all in one room for the community.

Missed it last year? 👀
See the recap and feel the energy:
🔗 https://healthhopehiphop.org/hip-hope-ball-wilmington/

This year… don’t drop the ball.

📱 @healthhopehiphop
🌐 healthhopehiphop.org

#HipHopeBall26 #DontDropTheBall #PartyWithPurpose #HipHopeBallDE #HealthHopeHipHop

🔥 The Hip Hope Ball is BACK! 🔥
🗓️ Save the Date – 2026
A Celebration to Ignite Change

Last year brought the culture and the message — @phillyfreeway, @therulernyc, and powerful insight from healthcare leaders like Dr. Joseph Mikhael (@jrmikhael)— all in one room for the community.

Missed it last year? 👀
See the recap and feel the energy:
🔗 https://healthhopehiphop.org/hip-hope-ball-wilmington/

This year… don’t drop the ball.

📱 @healthhopehiphop
🌐 healthhopehiphop.org

#HipHopeBall26 #DontDropTheBall #PartyWithPurpose #HipHopeBallDE #HealthHopeHipHop
...

29 6
Still feeling all the emotions from this powerful moment…

On Dec 5, 2025, our Founder & CEO, Oya Gilbert, had the incredible privilege of being recognized as Blood Cancer Hero of the Year for Multiple Myeloma at the first-annual Blood Cancer Heroes celebration with @curetoday + @bloodcancerunited.

For the first time in three years, Oya paused to truly take it all in — the hard work, the laughter, the tears, and the daily struggles of navigating every “new normal” that this disease brings. A full-circle moment that speaks to resilience, purpose, and faith.

Here’s a edited clip of that moment. 🎥✨

Oya gives thanks to God first and foremost, and to every single person this journey has connected him with — patients, survivors, caregivers, advocates, clinicians, family, and friends. You have all been a blessing.

To all the nominees and honorees… we’re family now.

And much love to Suleika Jaouad and Jon Batiste for the support and heartfelt conversation afterward — a moment we’ll never forget.

This recognition is bigger than one person. It’s for every warrior fighting, every caregiver standing strong, and every voice pushing for equity, access, and healing. We keep going — together. ❤️

#BloodCancerHeroes #MultipleMyeloma #HealthHopeHipHop #PatientAdvocate #BloodCancerUnited

Still feeling all the emotions from this powerful moment…

On Dec 5, 2025, our Founder & CEO, Oya Gilbert, had the incredible privilege of being recognized as Blood Cancer Hero of the Year for Multiple Myeloma at the first-annual Blood Cancer Heroes celebration with @curetoday + @bloodcancerunited.

For the first time in three years, Oya paused to truly take it all in — the hard work, the laughter, the tears, and the daily struggles of navigating every “new normal” that this disease brings. A full-circle moment that speaks to resilience, purpose, and faith.

Here’s a edited clip of that moment. 🎥✨

Oya gives thanks to God first and foremost, and to every single person this journey has connected him with — patients, survivors, caregivers, advocates, clinicians, family, and friends. You have all been a blessing.

To all the nominees and honorees… we’re family now.

And much love to Suleika Jaouad and Jon Batiste for the support and heartfelt conversation afterward — a moment we’ll never forget.

This recognition is bigger than one person. It’s for every warrior fighting, every caregiver standing strong, and every voice pushing for equity, access, and healing. We keep going — together. ❤️

#BloodCancerHeroes #MultipleMyeloma #HealthHopeHipHop #PatientAdvocate #BloodCancerUnited
...

24 9
CLIP DROP 🎙️

This is a must-watch moment from our latest episode:

Dr. Brandon Blue breaks down multiple myeloma in his own unique, real-talk way — plain language, culture-connected, and easy to understand.

If you’ve ever heard the word “myeloma” and thought “what even is that?” …this clip is for you.

Full episode:
“Stackin’ Moments with Myeloma: Trust the Process — Gary Lambert & Dr. Blue on CAR-T, Trials & Real Teamwork.”

🔗 Watch/listen on YouTube @healthhopehiphop

#HipHopeHooray #HealthHopeHipHop #MenTalkinHealth #MultipleMyeloma #MyelomaAwareness #CART #ClinicalTrials #TrustTheProcess #BlackMensHealth #PatientEducation

CLIP DROP 🎙️

This is a must-watch moment from our latest episode:

Dr. Brandon Blue breaks down multiple myeloma in his own unique, real-talk way — plain language, culture-connected, and easy to understand.

If you’ve ever heard the word “myeloma” and thought “what even is that?” …this clip is for you.

Full episode:
“Stackin’ Moments with Myeloma: Trust the Process — Gary Lambert & Dr. Blue on CAR-T, Trials & Real Teamwork.”

🔗 Watch/listen on YouTube @healthhopehiphop

#HipHopeHooray #HealthHopeHipHop #MenTalkinHealth #MultipleMyeloma #MyelomaAwareness #CART #ClinicalTrials #TrustTheProcess #BlackMensHealth #PatientEducation
...

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Happy Thanksgiving from the Health, Hope & Hip-Hop Foundation (HH&HH). 🧡🍂

Today we’re grateful for you—our families, supporters, partners, donors, and everyone who believes in healthier, more equitable futures. Your love keeps this mission moving and helps us use hip-hop culture to raise health literacy, fight disparities, and bring hope where it’s needed most.

If you’re looking for a simple way to give back today:

• Check on someone you love and encourage a 
  health check-up.

• Share this message to spread awareness.

• Support HH&HH by donating, volunteering, or 
  connecting us with a partner.

Thank you for standing with us. Wishing you peace, joy, and a full heart this Thanksgiving.

#HealthHopeHipHop #HHHHFoundation #Thanksgiving #Grateful #HealthEquity #CommunityHealth

Happy Thanksgiving from the Health, Hope & Hip-Hop Foundation (HH&HH). 🧡🍂

Today we’re grateful for you—our families, supporters, partners, donors, and everyone who believes in healthier, more equitable futures. Your love keeps this mission moving and helps us use hip-hop culture to raise health literacy, fight disparities, and bring hope where it’s needed most.

If you’re looking for a simple way to give back today:

• Check on someone you love and encourage a
health check-up.

• Share this message to spread awareness.

• Support HH&HH by donating, volunteering, or
connecting us with a partner.

Thank you for standing with us. Wishing you peace, joy, and a full heart this Thanksgiving.

#HealthHopeHipHop #HHHHFoundation #Thanksgiving #Grateful #HealthEquity #CommunityHealth
...

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