It’s Time We All Step It Up

Oya Drinking Water

When I was first diagnosed with Multiple Myeloma I discovered that the disease impacts Black Americans harder than their white counterparts, and get this, there is no biological reason for that difference — it’s all about healthcare disparities. 

“Black Americans are nearly twice as likely to be diagnosed with Multiple Myeloma as White Americans, and more than twice as likely to die from it.”

That’s when I finally understood what all the fuss was about.

And the more I learned, the more I realized that much of the power needed to address this issue is in our own hands. We — Black Americans — need to Step It Up, improve our health literacy, and advocate for better care, for ourselves and for everyone.

Let’s start here… with four healthy habits that can literally save your life:

  1. Get Moving: Just 22 minutes a day can make a huge difference in your heart health, blood pressure and resilience.
  2. Limit Sugar: There’s nothing good for you in sugar… the less you have, the better
  3. Drink Water: Staying hydrated keeps your cells and organs happy and working optimally. 
  4. Be Mindful: Reducing stress with a mindfulness practice is clinically proven to reduce your risk of several deadly diseases.
This September, Step It Up and pick one of these four lifestyle changes that are sure to make you feel good, and maybe even save your life. 
Step it Up
And if that’s not reason enough, do it for the chance to win the ultimate hip-hop getaway for two! That’s right, we’ve got the Step It Up Sweepstakes running all month long. 

Here’s how it works:

  1. Pick a habit to embrace, and start doing it every day.
  2. Enter the Step It Up Sweepstakes and rack up more entries by showing how you’re stepping it up online, visiting us on social media and more.
  3. At the end of the month, you’ll have a new healthy habit, and you could be a winner. 
  4. We’ll select the sweepstakes winner in a random drawing on October 1, 2024.
Step It Up Sweepstakes

If you love hip-hop, you’re gonna love this prize:

VIP Tickets for Two to Rolling Loud Miami with all the fixins’ including:

  • 3 Day VIP + Munchie Pack and T-Shirts for 2
  • Hotel Accommodations
  • Roundtrip Airfare
  • Airport Transportation

Let’s Get It!

Don’t wait — September is your month to glow up, show up, and win big. So, what are you waiting for? Commit to your healthy habit, start sharing your progress, and who knows — you might just be on your way to the ultimate hip-hop experience!
What are you waiting for? It’s time to Step it Up. ‘Cause this is how we’re gonna end healthcare disparities. ONE STEP AT A TIME.
 
Stay healthy, stay fly, and we’ll see you in Miami! ✈️🎤